Thus, virtually no one today, buy a car through the Internet, but it is equally true that almost nobody goes to a dealership to buy a vehicle without checking the information on the Web on the car, and likely the decision to buy this vehicle has been taken due to information from the Internet. In other sectors, such as in the travel industry, we must recall the various data studies such as those arising from the largest survey in Spain, the general study of media (EGM), under which, we note that the majority of purchases made via the Internet, are directly related to the sector tourism. Thus, 26% of Spanish Internet acknowledges having purchased their airline tickets through the Internet, plus a 27% which has made hotel reservations and vacation packages. 1. High and Search Engine Some studies say that 60% of purchases made on the Internet, has its origins in a search engine, and considering that approximately 80% of searches are conducted in Spain through Google, we already have fundamental data to position the importance of this first online marketing tool. It is essential that our site is included in major international search engines, both nationally and in specific to our industry.
But this is not enough, since the number of Internet users that go beyond front pages in their searches is very small. We must strive to take the first places for the keywords that our target audience uses to search our category of services. Knowing which words to redesign our website in order to position it so privileged to such terms in the search engines, with special attention to Google will be the main objective of our work. 2. Campaigns Getting links pointing to other websites our site is the objective in a campaign of links or links. Creating quality content is assurance that over time, more and more webmasters decide to point to our pages from their websites, but certain techniques such as link exchange or the creation of content that we license in exchange for a link are strategies accelerate this process. We can write an article, a study or just spread a press release, to make other pages pointing to our website.
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