Organized by

NUS Business School American Marketing Association

Conference Committee

Conference Chair
Jochen Wirtz, National University of Singapore, Singapore
Conference Vice-Chairs
Shaukat A Brah, National University of Singapore, Singapore
Krishna Erramilli, Nanyang Technological University, Singapore
Members
Raymond P. Fisk, University of New Orleans, USA
Stephen J. Grove, Clemson University, USA
Janine Hendry, Monash University, Australia
Denis Lapert, Reims Management School, France
Christopher Lovelock, Yale University, USA
Xiongwen Lu, Fudan University, China
Yigang Pan, University of Hong Kong, Hong Kong
Aliah Hanim Mohd-Salleh, Universiti Kebangsaan Malaysia, Malaysia