Organized by

NUS Business School American Marketing Association


Topics for the Conference

  • Services Marketing
  • Service Operations Management
  • Human Resource Management in Services
  • Service Leadership
  • Service Quality
  • Customer Relationship Management
  • E-services
  • Technology in Services
  • Globalization of Services
  • Management of Public and Non-profit Services
  • Case Studiess in Services-marketing and Management-related

Call for Abstracts

The deadline for the submission of abstracts has lapsed. For assistance, please contact the conference manager at servsig2005@inmeet.com.sg.

Please note that there will be no final manuscript submission for SERVSIG 2005. Only the abstracts will be printed for the conference.